A question we’re often asked is “Why does my WordPress website need ongoing maintenance?”. The best analogy is that your website is much like a car and requires regular servicing.
WordPress websites contain a number of different plugins (code providing additional features) and themes from external developers which are frequently updated. These upgrades are usually bug fixes and new functionalities that can help the overall performance of your site to keep it running smoothly.
Performing updates is possible to do by yourself even without any technical knowledge but why do you have to seek a professional to do it?
- Time-Consuming – WordPress release updates from to time to time and that means that you have to keep up with that. If you are a person who has a lot in hand, it would be more practical to hire a professional who knows what he’s doing to perform the updates on your behalf.
- Risky – Software usually runs smoothly but there are some instances that they conflict with the other and would possibly trigger malfunction. This is most common in using multiple plugins. Worst is, it will mess up your site and may lead to poor user experience causing you to put the business on hold.
- Security – WordPress has been the most common platform for running a website so by that, it became popular for hackers to do attacks too. Updates change your files making it vulnerable to hacker attacks so having a professional to do it saves you from the possibility of security breach keeping your site to be free from malware and outside attacks.
Things to remember in doing an update
- Backup – Your old files are not useless. Keep them but not the oldest ones. Before performing your update, always do backup for your recent files. They will always come handy in some instances that you encounter an issue while performing an update. You don’t want your customers to see your site messy so instead of taking time to figure out what’s wrong and showing people how bad your site has become after the update, you can revert it back to the latest file and do the fixing offline.
- Fixing Broken Links – Broken links are alarming. When your visitor encounters multiple broken links, it may come to them that your website is not properly maintained and that it is outdated causing them to switch to your competitors and we don’t like that.
This will also affect your Google rankings. If Google sees that your website has multiple broken links, they might have an impression that you have an outdated website and therefore not worthy of recommendation to users.
- Remove unnecessary plugins
Too many plugins are confusing. It will be better to have the ones you are using to keep the operation smoothly. At one point you are using that testimonial plugin, and now you are using a different one. Remove that so it won’t confuse you and removing unnecessary plugins help you to speed up your site
- Remove spammy comments
Your website appearance is important. Comments in your blogs are equally much important. However, it became a door for those spammy comments. Taking time to remove those spammy comments puts your website appearance value keeping your visitor engagement.